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Avery Craine Powell is the Content Specialist for University Communications for the University of North Carolina at Greensboro.
For more than seven years, Avery was a reporter and anchor in several media markets along the East Coast including Harrisonburg, Va., Burlington, Vt. and Greensboro, NC.
Now he helps to create content for UNCG to promote the university's mission and show prospective students and donors what the university has to offer.
WFMY MULTI-SKILLED JOURNALIST
August 2021 - present
Greensboro, North Carolina
WCAX MORNING AND NOON ANCHOR
Generate two to three story ideas to be filmed, edited and presented within the day. Format broadcast stories for the WFMY website with included video, links and images.. Develop creative storytelling techniques to bring in and engage diverse audiences.
September 2018 - July 2021
Co-anchor the Channel 3 Morning News and produce/anchor the News at Noon. Pitch and produce content for the morning and evening newscasts. Report on Health topics each month for the weekly Health Watch segment
WCAX MULTI-MEDIA JOURNALIST
June - September 2018
Pitch and present one full package and a breakdown story for three evening newscasts. Each newscast story included some form of a live element, whether in the studio or in the field. The stories covered a vast viewing area spanning Vermont, New Hampshire and New York.
WHSV NEW THIS MORNING REPORTER
May 2016 - May 2018
Assembled nine news updates from multiple local and national sources each morning.
Collaborated with the morning news team to deliver informative broadcasts every day.
WHSV MULTI-MEDIA JOURNALIST
June 2015 - May 2016
Pitched, shot, wrote and edited two to three separate stories each day on a wide range of topics. Aggregated contacts through a beat system based on location.
GEORGE MASON UNIVERSITY
Bachelor of Arts in Global Affairs with a minor in Electronic Journalism.
Magna Cum Laude with Recognition; Phi Beta Kappa Honors Society
While at GMU, Avery gained journalism experience as a USA Today College Reporter, Online News Editor for the GMU student newspaper, and as an intern for NBC's Meet the Press and the network's political unit.
LEADERSHIP HARRISONBURG-ROCKINGHAM CHAMBER OF COMMERCE
Collaborated with a team of individuals from various industries in the community to learn about leadership development, the community, and organize a charity race for CASA for Children, a local non-profit organization.
WHSV INAUGURAL LEADERSHIP DEVELOPMENT TEAM
Created and implemented several station-wide policies to help recruit and retain employees.
ROCKINGHAM COUNTY FAIR
“KISS A COW” CONTEST
Raised nearly $3,000 in less than a month for the American Cancer Society.
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